SICKIE’S GARAGE REVS UP LICENSING WITH PAIDAS MANAGEMENT
Paidas Management, a full-service global branding, licensing, and rights management company, inks new deal with Doug Asermely’s Sick Boy Motorcycles / Sickie’s Garage brand. This American lifestylebrand is one of the hottest and most authentic brands with a diverse national following – replete with hundreds of celebrity endorsements.
Doug, the founder and creative force behind Sick Boy Motorcycles, like his brand, is literally and figuratively a colorful character (check out his ink) – a hard hitting badass with a tough Northeastern accent who embodies the “take no prisoners”, edgy attitude that made his brand famous and keeps him grounded in authenticity and connected to his diverse customer base and rabid celebrity endorsers.
In 1999, after working as an automotive bodyshop fabricator and painter for most of his life, Doug founded the Sickie’s Garage and Sick Boy apparel brands. Taking a gamble, he quit his full-time job and with only one design and a singular vision, he hit the road to make his dream a reality. Later that year, he met his wife, Misty, and the two became an inseparable tag-team duo – crisscrossing the country with their two dogs, three cats, and a bird in tow hitting the largest biker rallies from coast to coast to sell their product.
From these beginnings, the brand has flourished, and is offered at online and catalog retailers nationally. The touring fleet now includes an 85’ foot motor coach with merchandising trailer. In addition to other retail locations at Sturgis and in Daytona, Doug purchased a 9000 sq. ft. historic building in Deadwood, South Dakota to act as one of his brick-and-mortar retail distribution points. There are also currently three Sickie’s Garage Burgers and Brews restaurantsin operation, with at least three more in the works.
Doug’s list of major celebrity endorsers reads like a who’s who, including, but in no ways limited to, the following individuals and members of some of the most well-known bands: Evel Knievel, Eddie Trunk, Guns N’ Roses, RATT, Deep Purple, Quiet Riot, John Fogarty, Chickenfoot, Jason Bonham, Motörhead, Sons of Anarchy, and many more.
“My sense is that Doug’s proven success speaks volumes of this viral American lifestyle brand. His rabid following is further evidence of the brand’s authenticity and rebel spirit. His brand is perfectly poised to be a breakout juggernaut that resonates with broad appeal and diversity”, said Paidas.
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For further information and our current client roster, Please contact Jim Paidas at 203-426-5458 or email at Jimpaidas@jimpaidasmanagement.com
Sick Boy Official Website